The will to run is similar to the uphill battle of life that each and every one of us face every day. Runners can count on sore muscles, physical exertion, most of all, the nagging voice in their head saying to turn around and give up. However, a runner seeing the finish line in mind and sight, reinforces that hard work and determination will be worth it.
For Bert Mucci, hard work is the driving force behind the success of Mucci Farms. With humble beginnings working on the farm at a young age, Bert learned to appreciate his roots and the value of enjoying what you do.
Much like running a race, Bert started off with a strong sense of determination to grow Mucci Farms and propel it to the next level. As time progressed and the company expanded, he navigated his way through the ups and downs of the terrain, and cultivated a company that prioritized progress, while staying true it’s values and origins.
Constantly pushing himself to set higher goals translated into motivation, which built Mucci Farms into a dominant force in the greenhouse industry. A hunger for growth and the integration of technology and automation allowed the organization to adapt and introduce the newest frontiers of greenhouse innovation. From cutting edge growing practices to global sustainability initiatives, Bert prides himself most on the culture he helped create—one that truly aims to offer a culture for Team Mucci to love to go to work as much as he does.
Hard work is arguably the ultimate backbone of success. It prepares one for life’s many challenges, yet it also teaches one to appreciate life’s many triumphs. Determination exists as a reminder for one to exercise discipline and find their motivation and fuel. Much like his passion for long distance running, hard work requires consistency and calculation.
For Bert Mucci, the race is far from over.