Trade Show Special Part 2
Annually, a wide spectrum of highly diverse exhibitors attend the PMA’s Fresh Summit trade show. This show is the true epicenter for the produce industry featuring a variety of well-known brands from different niches within the market, meeting, collaborating and making business relationships. As each of the Sales Directors have different professional backgrounds which have paved the way for the continued success of the company.
The Mucci Farms team is as diverse as the products and services they provide
Growing up with produce in his blood, Danny Elias fondly recalls watching his parents harvest tomatoes as well as constructing baskets for his family’s roadside fruit stand. For over 22 years he was heavily involved in the daily operations of his family’s retail grocery stores. After selling the local chain, he found himself interested in pursuing a career on the supply side of the produce industry. When he joined Mucci Farms he quickly discovered that, despite having previous produce and retail knowledge, it was a different world and he quickly had to adapt. Danny eventually found his niche in wholesale sales and his enthusiasm is no different than day one.
Originally from the UK, Nick Williamson came from a different world entirely. When he moved to Canada, specifically the Leamington-Kingsville area, he worked as a firefighter with plans for advancement in that field. However, when he met the Mucci team and discovered the prevalence of the produce industry in the area, he quickly became enamored with the industry and gave up his original career goals to focus on produce. His passion for the industry has fueled his ambition and drive in the world of sales and he has no plans to slow down.
When discussing their individual paths that led to their careers at Mucci Farms, both Nick and Danny emphasize the importance of having a true passion for every aspect of the job. With a passion and determination for the industry, they seek to inspire the sales team and those they lead to have that same drive and love for the industry. Having individuals who specialize in and focus on different aspects of sales has truly created an unparalleled fusion of expertise and determination within the department.
The countless different backgrounds that have come together to transform the Mucci Farms sales team into what it is today is reminiscent of the growth of shows just like the PMA. What instills a strong sense of pride in both Danny and Nick is the ability to look amongst the immense brands that are at the forefront of the industry, and know that Mucci Farms not only belongs, but excels in what it does.