Trade Show Special Part 3
It may come as a surprise to many that preparations for a trade show such as the PMA’s Fresh Summit, begin several months in advance, even days after finishing the previous show. This year, with the trade show moving to a fully online platform, the marketing team was tasked with creating a virtual experience, one they tackled by recreating a realistic trade show experience.
For the Mucci Farms team, the preparations never stop. There is a constant flow of creativity and ideas that are aimed at keeping the brand fresh and focused on consumer trends.
Emily Murracas, Director of Marketing for Mucci Farms, never imagined she’d be in charge of planning for the produce industry’s largest trade show. Early on in her career, she discovered that she had a knack for event planning, as she organized many fundraising and community events. This led her to a personal passion—her own custom gift and stationary business called “Empressions”. She crossed paths with the Mucci Farms team when they became clients of hers, noting how impressed she was with their level of detail and attention to special events. When a Marketing Coordinator position became available at Mucci Farms, she couldn’t resist the chance to bring her creative talents to the produce industry.
Wayne St. Denis, Creative Design Manager, never thought that a career in the produce industry would put his artwork in grocery stores across the continent. He was first introduced to Mucci Farms when they become a client of his when he worked for a creative agency.
Although he worked with many clients, Mucci Farms had always stood out to him, as he always admired the way carried themselves. He really enjoyed the work he got to do with Mucci Farms and envisioned it as a good fit, should the opportunity to work there arise.
When reflecting on their first Fresh Summit show, Emily and Wayne recall feeling overwhelmed and excited, both unsure of what to expect as newcomers to the industry. Equipped with fresh ideas and a new perspective, they laid the foundation for the Mucci Farms brand. Today, it is an award-winning world class brand with no limits in sight.